" ...Vicky is professional, disciplined and efficient. Being a board level marketing professional, Vicky is a strategic thinker and has a wealth of experience to share "
Bridget Boylan, Programme Manager, University of London


Vicky La Trobe

Having started her management career in 1993 in Swallow Hotels, Vicky worked in
operational and sales management before taking on her first senior marketing role
for Choice Hotels Europe. For the next 10 years, she worked in international marketing and branding roles for Choice Hotels and Millennium and Copthorne Hotels before taking up a position in 2008 as Marketing Director for the contract catering company ARAMARK.

Vicky founded Fourpoints Management in January 2011 and has worked with a number of universities to help them create successful commercial marketing strategies. She has worked as a trainer for University Hospitality Seminars and with
a range of major catering companies, to develop her signature, intelligence led customer propositions for the education sector and the MOD. She has gained substantial experience of working with local government to develop and promote leisure and tourism strategies and together with a range of trusted associates,
of delivering innovative, multi-channel brand and communications plans.

What people say:

" As the Chair of St Albans Visitor Partnership, Vicky led the development of the St Albans visitor brand from initial stakeholder workshops through to full delivery, as well as representing St Albans as a board member of the Visit Herts Destination Management Organisation. We thank her for her valuable support."

Maria Cutler,
Principal Policy and Economic Development Officer, St Albans City & District Council

" Vicky helped us re-write all the text for our new website. She immersed herself in our industry in order to fully comprehend what we required of her. Vicky has a very creative approach and great passion for her work, and it shows with the quality of her final presentation. I would absolutely have no hesitation in recommending her services to other potential clients."

Sid Kahn,
Director of Principal Chauffeurs and Principal Security Consultants Ltd.

" Vicky is a consumate professional, focussed on customer needs. She is also a delightful person to know and work with. Her solutions are creative, innovative and sensitive to cultural and legacy interests. Among her many attributes, she is skilled in project management, organisational change and team building and I have no hesitation in recommending her."

Chris Cobb,
Chief Operating Officer and University Secretary,
University of London

" Vicky is professional, disciplined and efficient. Being a board level marketing professional, Vicky is a strategic thinker and has a wealth of experience to share. A high energy consultant, Vicky excels in motivating team members to deliver stretching targets. She does all of the above with a healthy dose of pragmatism and a great sense of humour! I look forward to working with Vicky again."

Bridget Boylan,
Programme Manager,
University of London


" Vicky fulfilled the role of Marketing and Communications Director for almost 4 years in a start-up Joint Venture company formed between Aramark and Carillion, created to bid on the largest Soft FM procurement programme in the UK's history (Project Hestia, Ministry of Defence). As part of the senior team, Vicky was a critically important leader in the development of our proposals, culture and underpinning vision and values. Working on every stage of our development from Bid construction, client negotiations, mobilisation of 350+ locations, then helping manage the dissolution of the Joint Venture and a change of ownership in just a 4 week period; we really couldn't have done any of it without Vicky's input."

Neil Shroeder,
Managing Director,
Aramark Defence Services

" Great design and delivery of marketing courses to meet the identified needs. Great attention to detail and engaging delivery."

David McKown,
Head of Training and Quality, Accommodation & Commercial Services at the University of Sheffield.

" Insightful, determined and business like - any project Vicky takes on is going to produce real progress and development."

Mike Moran,
Research Director,
Market Measures Ltd

" I am delighted to endorse Vicky as an excellent person to do business with. I have known Vicky over many years during which she has demonstrated a top ability in all areas but especially problem solving, product delivery, team building, leadership and marketing."

Peter Cashman,
Chief Executive Officer,
Focus Hotels

For further information about Vicky, her career and what people have said about her, why not look her up on LinkedIn?

To find out more about how Fourpoints could help you or to discuss marketing or management consultancy services, please contact:

Vicky La Trobe

Call: 07787 408 350

e-mail Fourpoints Management