" ...I have known Vicky over many years during which she has demonstrated a top ability in all areas but especially problem solving, product delivery, team building, leadership and marketing "
Peter Cashman, Chief Executive Officer, Focus Hotels

Services Offered

A wide variety of specialist services are offered directly or through associates:


  • Brand development and management
  • Market/Customer research
  • Market proposition development
  • Strategic marketing planning and delivery
  • Audit work
  • Tactical campaign/channel planning
  • Digital, social media and web marketing
  • Promotional activity (3rd party)
  • Retail development
  • Recruitment, team appraisal and development

Sales Support

  • Venue sales/commercial strategy development
  • Exhibition services
  • Sales training
  • Bid management and writing


  • PR strategy development
  • Crisis management
  • Copy writing
  • Internal and external campaign planning and delivery
  • Communications training

Change Management

  • Stakeholder engagement planning
  • Team development, recruitment and appraisal
  • Staff engagement
  • Risk management

Project Management

  • Recovery/turn around plans
  • Technical project management
    (design and build)
  • Opening, refurbishment and re-branding plans
  • Risk management

Areas of Expertise

  • Hotels
  • Conference and Events Venues
  • Restaurants/Cafes
  • Contract Catering: Business and Industry, Higher Education, Defence and Off Shore sectors
  • Local Government - Tourism and Leisure
  • Franchise Organisations

To find out more about how Fourpoints could help you or to discuss marketing or management consultancy services, please contact:

Vicky La Trobe

Call: 07787 408 350

e-mail Fourpoints Management